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The B2B marketing path to personalization

  Customers already expect your brand to be present across the different channels and devices they use. Your current challenge is to deliver right-time experiences that satisfy individual customer needs the moment they arise. To stand out, you must meticulously…

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Why Your EDI and B2B Processes Need Analytics

Once your B2B business processes are automated and transactions are flowing electronically (usually leveraging EDI and XML), you will need to have visibility into those transactions in order to speed up your decision-making, respond quickly to changing customer and market…

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